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World Retail Award Start up of the Year Finalist 2018

We are excited to announce Modibodi is a Finalist in the Retail Start-Up of the Year Awards 2018 run by World Retail Awards.

With hundreds of entrants, a host of Aussie retailers have made the shortlist of the 2018 World Retail Awards including Modibodi.

The Retail Start-Up of the Year Award is a new category that looks to recognise the dynamism and creativity of retailing and the new entrepreneurs within it. "We are looking for great new retail start-ups who have been trading for up to three years and can already demonstrate that they have a scale-able, sustainable business that is helping reinvent or reshape a category and is serving today’s consumers in new and compelling ways." - World Retail Awards Kristy Chong Modibodi CEO

CEO, creator of Modibodi™, mum of 3, fash-tech entrepreneur and social advocate for women’s health issues and rights; Kristy is a truly inspiring woman.

With over 13 years in senior PR roles for organisations including McDonald’s Australia, sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.

Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. One that would change our mindsets – and the planet! – by changing underwear for the better. This ambition saw her design, develop and scientifically prove her patented Modifier Technology™ leak-proof undies and transform this into the Modibodi™ collection: a reusable, sustainable range of leak-proof undies, created to liberate us all from endless amounts of landfill.

Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi™ has created their Give a Pair Initiative which aims to provide disadvantaged women with Modibodi underwear that is sustainable and reusable to empower them at the times they need it. For every Give a Pair voucher purchased, Modibodi will donate two pairs of Modibodi underwear to women’s shelters and women in need across Australia throughout the year.    

Thank you for all of your ongoing support!

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