OUR STORY GOES WITH A DIFFERENT FLOW
It all began when we started to ask questions. Ones like: With all the advances in technology, why hasn’t underwear evolved? And: Why have women’s personal hygiene products stayed the same for centuries? This thinking led us to our next question:
WHAT IF THERE WAS A BEAUTIFUL AND FUNCTIONAL LINE OF UNDERWEAR THAT HELPED US FEEL SAFE, SASSY AND SUSTAINABLE, ALL DAY?
Modibodi began in late 2013, but it took almost two years of picking, prodding, prototyping, washing, wearing, testing and fine-tuning to develop. We consulted with up to 100 textile engineers and fibre companies (both in the USA and Australia). We conducted close to 1,000 scientific tests. And we worked with leading Australian lingerie designers and manufacturers to create our patented finished product.
Modibodi™ uses high quality, tech-savvy fabrics (like Bamboo, Merino Perform Wool and Microfibre) and the latest in breathable, antimicrobial fibres with our patented Modifier Technology™ – a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology™ – a moisture-wicking, odour-fighting lining for getting sweaty. We have recently added our brand new patent-pending Modifier Swim Technology™ to the Modibodi stable of innovation, found exclusively in our water-repellent, leak-proof swimwear range.
We’re on a mission to keep questioning and inventing and expanding our range so that every bodi can get involved. All ages, all sexes, all shapes, and sizes. Because we believe that making a positive change in the world should be as easy as changing your undies and swimwear!
In just a few short years, we’ve empowered thousands of women globally to embrace their bodies, open their minds and along the way we have received rave reviews from high profile ladies including Rosie Waterland, Kimmy Smith, Bec Judd and Mia Freedman.
At Modibodi, we are modern women with a fearless take on making our “unmentionables” absolutely mentionable. Being in tune with our bodies is what makes us feel comfortable, confident and fiercely ourselves.
It’s something we won’t shy away from because we truly believe that women are undefinable and unstoppable. No matter what her size, shape, sexuality or story, we want to inspire the ladies in our life by opening up the conversations others are too afraid to have.
We believe that periods are precious, that sweat is therapy, and that feeling 100% protected during both is the stuff of dreams. We’re for stronger pelvic floors and leaky life-giving boobs. We’re down with our discharge, even prouder of our pregnancy shows, and you betcha – runaway bladders are welcome here too.
We’re for women who genuinely respect their bodies on the inside as much as the impact they’re having on the outside. And that’s why Modibodi exists: to give sassy, intelligent women more freedom and flexibility at all times of the day (and month). But also, to empower the kind of change that every bodi can be part of.
We’re breaking taboos, opening minds and offering a reusable, sustainable option that’s not just for women – but for the benefit of all bodies on this planet. Because we believe that making a positive impact should be as easy as changing your undies & swimwear.
Kristy’s the CEO and creator of Modibodi™. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights.
With over 13 years in senior PR roles for organisations including McDonald’s Australia, sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.
Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. One that would change our mindsets – and the planet! – by changing underwear for the better.
This ambition saw her design, develop and scientifically prove her patented Modifier Technology™ leak-proof undies and transform this into the Modibodi™ collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill.
Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi™ actively supports causes and organisations close to our heart, such as Days for Girls.
Modibodi™ has also won (and been nominated for) numerous product and business awards, which is still such an honour.