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Our Story

Meet our founder and find out how after the birth of her second child, her experience with “unmentionable” bladder leaks made her determined to start Modibodi.

Meet Kristy

Kristy’s the CEO and creator of Modibodi®. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights.

With over 13 years in senior PR roles for organisations including McDonald’s Australia, Sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.

Where it all began

Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. One that would change our mindsets – and the planet! – by changing underwear for the better.

This ambition saw her design, develop and scientifically prove her patented Modifier Technology™ leak-proof undies and transform this into the Modibodi™ collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill.

Our Journey so far

The vision began to build a brand that makes the world better by empowering every bodi to make real, positive change. Now, years later, our team has grown with offices around the globe. But it didn't happen overnight. Here's our story.

Awards

  • 2019
  • 2018
  • 2017
  • 2016

NSW Export Awards

Sustainability Awards Winner-Modibodi (AU)

NSW Telstra Business Awards

National Medium and Making Waves Category Winner (AU)

Deloitte Technology Fast Top 50

Women in Tech (2nd) and Tech Business of the Year (3rd)

ORIA’s Online Retail Awards

Industry Recognition Category Finalist (AU)

Nominated for an Order of Australian Medal

Sustainability Awards Winner-Modibodi (AU)

Australian Financial Review Top 100 Women of Influence

Finalist - Innovation Category 

Deloitte Technology
Fast Top 50

Rising star circle- Modibodi and Kristy Chong 

Powerhouse Museum iconic Australian Innovation collection

Included in the Museum of Applied Sciences permanent collection

Telstra Business Woman of
the Year Awards

Finalist (AU)

Westpac Business of Tomorrow

Finalist (AU)

Australian Financial Review Women in Business Award

Finalist (AU)

Australian Financial Review Aspire Awards

Finalist (AU)

Australian Mother & Baby Magazine Award

Bronze Medal Winner (AU)

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