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Our Story
Meet our founder and find out how after the birth of her second child, her experience with “unmentionable” bladder leaks made her determined to start Modibodi.
Meet Kristy
Kristy’s the CEO and creator of Modibodi®. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights.
With over 13 years in senior PR roles for organisations including McDonald’s Australia, Sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.
Where it all began
Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. One that would change our mindsets – and the planet! – by changing underwear for the better.
This ambition saw her design, develop and scientifically prove her patented Modifier Technology™ leak-proof undies and transform this into the Modibodi™ collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill.
Our Journey so far
The vision began to build a brand that makes the world better by empowering every bodi to make real, positive change. Now, years later, our team has grown with offices around the globe. But it didn't happen overnight. Here's our story.
NSW Export Awards
Sustainability Awards Winner-Modibodi (AU)
NSW Telstra Business Awards
National Medium and Making Waves Category Winner (AU)
Deloitte Technology Fast Top 50
Women in Tech (2nd) and Tech Business of the Year (3rd)
ORIA’s Online Retail Awards
Industry Recognition Category Finalist (AU)
Nominated for an Order of Australian Medal
Sustainability Awards Winner-Modibodi (AU)
Australian Financial Review Top 100 Women of Influence
Finalist - Innovation Category
Deloitte Technology
Fast Top 50
Rising star circle- Modibodi and Kristy Chong
Powerhouse Museum iconic Australian Innovation collection
Included in the Museum of Applied Sciences permanent collection
Telstra Business Woman of
the Year Awards
Finalist (AU)
Westpac Business of Tomorrow
Finalist (AU)
Australian Financial Review Women in Business Award
Finalist (AU)
Australian Financial Review Aspire Awards
Finalist (AU)
Australian Mother & Baby Magazine Award
Bronze Medal Winner (AU)