Want to know more about Modibodi the business?

Want to know more about Modibodi the business?

Aug 01, 2019Sara Herbert

We are abso-bloody-lutely thrilled to be a finalist in the Telstra Business Awards! This success has reinvigorated a sense of confidence at Modibodi HQ. Our team couldn’t be prouder of our hard work and are keeping up the momentum for our future in creativity and innovation. The application process was a tough, but worthwhile exercise in tracking our achievements and engaging the whole team in discussion about the state of our business.

So how did it all start?

Modibodi began in late 2013, but it took almost two years to design, develop, and test our first range of underwear. We now have loads more underwear styles, swimwear, maternity-wear and active-wear. From periods and discharge, light bladder leakage and weak pelvic floors to perspiration, pong and pesky breast milk leaks, Modibodi has got every bodi covered.

Kristy Chong is our CEO and creator (our fearless leader!). She’s a mum on a mission, a fash-tech entrepreneur, a social advocate for women’s health issues and rights, and a well-recognised business leader – being named as a 2018 NSW Business Woman of the Year.

After the birth of her second child, Kristy’s experience with “unmentionable” bladder leaks made her determined to start her own brand. She describes her motivation thus: “In a world where technology has improved women’s day to day lives from sleep through to exercise, I felt it was high time that our underwear took on the same route. It is also high time that incontinence issues are brought out into the open to remove the stigma associated with it”. Here, here!

Kristy spoke with up to 100 textile engineers and fibre companies and worked with leading Australian lingerie designers and manufacturers to create the patented finished product: a totally new category of apparel complete with Modibodi’s patented Modifier Technology™, a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology™, a moisture-wicking, odour-fighting lining for getting sweaty.

What makes us so special? #HumbleBrag

Being real and transparent is at the core of our business. We’re authentic in all that we create, do and say. We cater to all bodies and aren’t afraid to mention life’s “unmentionables,” because it’s about time we talk more about periods, incontinence and sweat and it’s nice to know there are other people out there who have leaks too. We want to support people with leaks both physically with our product and emotionally through our images and words (like on this blog feed!)

We celebrate body diversity and inclusivity by using un-photoshopped models of various ages, sizes, abilities and ethnicities and as you, our customers, tell us daily - this has given you the self-esteem boost and confidence in your body that you need on a daily basis.

Our products are also environmentally friendly. They’re reusable and sustainable, because we’re all about trying to save mother earth from the growing number of landfill waste and pollution. Modibodi is committed to changing the world, one pair of undies at a time.

What’s next?

Without giving too much away, we have a lot of exciting products and projects coming up, so keep your eyes peeled for new styles, products and campaigns - we’ve been busy to say the least!

We are growing so much our bones hurt (not really)! But as always, we’re committed first and foremost to our customers. You’re at the heart of what we do and are always in the forefront of our minds when developing new products or strategies - you keep us motivated. It’s the positive feedback we receive that makes us LOVE what we do as a business, so thank you! <3

Keep your fingers crossed for Modibodi at the awards! x

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